In counter-point, Michael argues that what he is doing may not be ‘Melville,’ but it is still very creative. Huh? May not be Melville? The writer? Because no, making brochures for pregnant aerobics is not Melville. I don’t think anyone says that, though? ‘Advertising! I guess it’s creative, but it’s not Melville.’ I also like that Melville is still the go-to reference for living the dream life of creative fulfillment.